Archive for April, 2010
Shu Uemura is Closing All U.S. Stores!
April 23rd, 2010
It’s a sad day for Shu lovers. L’Oreal USA has announced its decision to close its U.S. operations for Shu Uemura cosmetics. Shu Uemura is a Japanese brand created in 1983 and named after its namesake make-up artist. The brand is well known for its false eyelashes, vivid colors, and superior make-up tools.
“Shu Uemura is a unique and vibrant brand, but it represents a very small part of our luxury business,” Carol Hamilton, president of L’Oréal USA’s luxury division, said in a statement. “We decided that L’Oréal USA would be better served by focusing on our other strategic luxury brands like Lancôme, Yves Saint Laurent, Giorgio Armani, Ralph Lauren, Kiehl’s and fragrances.”
If you’re a Shu loyalist, don’t fret! You can continue to buy products online at www.shuuemura.com. Shu Uemura will continue its expansion in other parts of the world where it has seen significant growth and success.
Tags: L'Oreal, Shu Uemura
Posted in In the News | Comments (0)
Tooth Whitening Tips from Dr. Michael Entin
April 23rd, 2010
A brilliant, white smile is often coveted and rarely achieved. There are currently dozens of at-home whitening kits, toothpastes and mouthwashes claiming to remove stains, and of course dentists ready to bleach your teeth to blindingly-white shades.
Trying to figure out what is real and what is fantasy in the world of cosmetic dentistry can be a challenge, and Manhattan cosmetic dentist Dr. Michael Entin has answered some of the common misconceptions about the practice of teeth whitening.
All teeth whitening gels are not the same
TRUE: Not all whitening gels are the same. Even though most of them contain carbamide peroxide (“bleaching agent”) they differ in the percentage of it used in a particular gel. Percentages can range from 5% to 45% or even more.
All teeth can be whitened equally
FALSE: The thicker the enamel layer of the teeth, the better is the whitening result. Most tooth stains are divided into two categories: intrinsic and extrinsic. Intrinsic stains are those that are within the chemical structure of the tooth itself – they cannot be bleached. Extrinsic stains are the result of outside staining like coffee, smoking, and red wine. Those stains can be bleached, so ask your dentist what kind of discoloration you have before you start a whitening procedure.
Tags: Crest Whitestrips, Dr. Michael Entin, enamel, tooth whitening, Whitening Trays
Posted in Everyday Beauty | Comments (4)
New at TotalBeauty.com
April 22nd, 2010
Tags: DHC, Juice Beauty, LUSH, Pure Organic, Total Beauty, totalbeauty.com
Posted in Everyday Beauty | Comments (0)